Privacy Policy

1. Introduction

EffetPro ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our Wedding LUTs Master Collection.

By using our website and purchasing our products, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our website or purchase our products.

2. Information We Collect

2.1 Personal Information You Provide

When you make a purchase, we collect the following information:

• Contact Information: Name, email address
• Payment Information: Credit card details, billing address (processed securely through Stripe)
• Transaction Data: Purchase date, product purchased, transaction amount

2.2 Information Automatically Collected

When you visit our website, we may automatically collect:

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages viewed, time spent on pages, click data, referring website
• Cookies: Small data files stored on your device (see Section 5 for details)

2.3 Information We Do NOT Collect

We do not collect:

• Social Security numbers or government-issued ID numbers
• Sensitive personal data (health information, political beliefs, etc.)
• Information from children under 18 years of age

3. How We Use Your Information

We use the information we collect for the following purposes:

• Process Transactions: To process your purchase, send download links, and provide customer support
• Deliver Products: To email you instant access to the Wedding LUTs Master Collection after purchase
• Send Updates: To notify you of free product updates, new LUTs, and additional content added to your purchase
• Customer Support: To respond to your inquiries, troubleshoot issues, and provide technical assistance
• Prevent Fraud: To detect and prevent fraudulent transactions and protect against unauthorized access
• Improve Our Service: To analyze website usage and improve our product offerings and user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

4. Payment Processing (Stripe)

All payment transactions are processed through Stripe, a third-party payment processor that is PCI-DSS compliant (Payment Card Industry Data Security Standard).

Important: We do NOT store your full credit card information on our servers. Stripe handles all payment data securely using industry-standard encryption.

When you make a purchase, Stripe collects:

• Credit/debit card information
• Billing address
• Payment method details

For more information on how Stripe handles your data, please review Stripe's Privacy Policy at:https://stripe.com/privacy

5. Cookies & Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us provide a better user experience and analyze website traffic.

5.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (e.g., shopping cart, checkout process)
• Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics, if enabled)
• Marketing Cookies: Used to track visitors across websites for advertising purposes (if enabled)

5.3 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website, including the checkout process.

6. How We Share Your Information

We do NOT sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information with the following third parties:

• Payment Processors: Stripe, and potentially Payoneer, PayPal, Mercury, Relay, or other payment gateways to process your payment and complete transactions securely
• Email Service Providers: To send purchase confirmations, download links, and product updates
• Cloud Storage Providers: To host and deliver digital product files securely
• Analytics Services: To analyze website traffic and improve user experience (e.g., Google Analytics)
• Fraud Prevention Services: To detect and prevent fraudulent transactions and protect your data
• Legal Authorities: When required by law or to protect our legal rights

All third-party service providers are contractually required to protect your information and use it only for the purposes we specify.

7. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL Encryption: All data transmitted between your browser and our website is encrypted using 256-bit SSL
• Secure Payment Processing: Payment data is handled by Stripe, a PCI-compliant payment processor
• Access Controls: Limited access to personal data, restricted to authorized personnel only
• Regular Security Audits: Ongoing monitoring and security assessments

Important: While we take reasonable measures to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide you with lifetime access to product downloads and updates
• Comply with legal obligations (e.g., tax records, transaction history)
• Resolve disputes and enforce our agreements

If you request deletion of your data, we will delete or anonymize it unless we are legally required to retain it.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

9.1 GDPR Rights (European Union)

If you are located in the European Union, you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (with some exceptions)
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request a copy of your data in a machine-readable format
• Right to Object: Object to our processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time

9.2 CCPA Rights (California)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about personal data we collect, use, and disclose
• Right to Delete: Request deletion of personal data we have collected
• Right to Opt-Out: Opt-out of the "sale" of personal data (Note: We do NOT sell personal data)
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

9.3 How to Exercise Your Rights

To exercise any of these rights, please contact us atcontact@effetpro.com with the subject line "Privacy Request." We will respond within 30 days (GDPR) or 45 days (CCPA).

9A. Data Breach Notification

In the unlikely event of a data breach that affects your personal information, we will:

• Notify affected users via email within 72 hours of discovering the breach (GDPR requirement)
• Provide details about the nature of the breach, data affected, and steps we are taking
• Notify relevant supervisory authorities as required by law
• Implement immediate measures to contain and remedy the breach

We maintain incident response procedures and security monitoring to detect and respond to potential breaches promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States and other countries where our service providers operate.

We ensure that such transfers comply with applicable data protection laws and use standard contractual clauses or other approved mechanisms to protect your data.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., Stripe, social media platforms). We are not responsible for the privacy practices of these external sites.

We encourage you to review the privacy policies of any third-party websites you visit.

12. Children's Privacy

Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

If we become aware that we have collected data from a child under 18, we will take steps to delete that information promptly.

13. Email Communications & Opt-Out

When you purchase our product, you will receive:

• Transactional Emails: Purchase confirmations, download links, support responses (cannot be opted out)
• Product Update Emails: Notifications when new LUTs or presets are added to your purchase

You can opt out of non-essential emails by clicking "Unsubscribe" at the bottom of any email. However, you will still receive transactional emails related to your purchase.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date.

We encourage you to review this Privacy Policy periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

16. Data Protection Officer

For GDPR-related inquiries or to exercise your privacy rights under GDPR, you may contact our support team atcontact@effetpro.com.

For California residents (CCPA/CPRA requests), you can also use the same email address with the subject line "California Privacy Rights Request."